Central Asia is forging a new role in the world, one that is necessarily simultaneously global and local, and one that requires coupling an identity carved out of tradition with a sustainable, globally-oriented economy. Sustainable pathways require coupling an identity carved out of tradition with an outlook toward the modern aspects of emerging futures. The route to such complex challenge lies through the branding identity of the historical heritage and promotion of new city brands.
How can cities successfully balance global and local dynamics in crafting a brand and fostering a creative and forward-looking society? Through the Forum’s three sessions, keynote speakers, and panelists, we will explore the critical challenges of generating a brand for cities that find themselves in the midst of a global technological revolution, shifting identities at home, and a world facing environmental challenges. In order to build truly sustainable economies, cities must actively and purposefully imagine preferred futures that engage the global within the context of local aspirations and values. Cities must envision and enact an identity that serves to inspire while crafting a global brand in order to create an innovative and sustainable society. How Central Asian cities navigate the challenges of branding, shifting identities, and accelerating technology will dictate their relevance and relation to the world, as well as their ability to inspire, innovate, and sustain their economic and cultural vitality.