Narxoz Business School B.A. Specialization in Marketing and PR Management

Design Your Future as a marketing manager, PR specialist or consultant capable of crafting the image and vision matching your organization’s output with evolving customer needs.

ABOUT THE PROGRAM

NBS B.A. Specialization in Marketing and PR Management graduates are prepared to connect and reflect the best of their organizations to the needs and wants of consumers. In roles as consultants, managers or PR specialists, graduates are prepared to tailor products, services and the image of their organizations to market needs and a wide array of stakeholders. NBS Marketing and PR Management students undertake an action- and practice-oriented program that hones their ability to meet the needs of 21st century organizations demanding creative and skilled PR and marketing specialists.

Graduates from the program have myriad opportunities in diverse fields, including the following:

SMEs and Multinationals
Graduates are well prepared to perform marketing and PR roles in organizations ranging from developing startups to mature multinationals. They are the specialists who transform raw ideas into products of tangible value in the market, carrying the success and image of the team on  their shoulders.
Research Institutes, Government Agencies and Nonprofit Agencies
With their interdisciplinary background and training in research skills in PR and marketing, graduates are prepared to work in research roles for public or private organizations. Government and nonprofit agencies increasingly demand PR and marketing specialists who can help promote, lobby for and champion their agency, charity or political initiative.
PR and Marketing Consultancies
The Marketing and PR Management program prepares students to work across disciplines and with individuals of diverse backgrounds, with a strong emphasis on communication and leadership. With a broad range of skill sets and rich practical and theoretical knowledge, graduates are able to provide consulting and advisory services to public and private organizations seeking to build a market for their products or improve their image.

PROGRAM BENEFITS

  • Courses and mentoring conducted by the best Kazakhstan and foreign faculty and PR and marketing practitioners and executives
  • International or local internship, incubation hub and exchange opportunities allowing for close interaction with foreign and local entrepreneurs, students and professors
  • Access to NBS Leadership Series featuring regular lectures and workshops by leading entrepreneurs, business executives, Narxoz alumni and academic from Kazakhstan and abroad

PROGRAM DETAILS

SPECIALIZATION COURSES

  • Human Resource Management – 6 ECTS
  • International Management – 6 ECTS
  • Performance Management – 6 ECTS
  • Supply Chain Management – 6 ECTS
  • Strategic Management – 6 ECTS
  • Public Relations – 6 ECTS
  • Social Media and Digital Marketing – 6 ECTS
  • Marketing Analytics – 6 ECTS
  • Brand Management – 6 ECTS
  • Global Marketing Strategy – 6 ECTS

SENIOR CAPSTONE

Senior students have several options to put the skills they have acquired to the test:

  • Marketing or PR consulting project for a startup, regional or multinational enterprise, working with experienced mentors from industry
  • Research thesis supervised by experienced mentors at one of Narxoz’s research institutes or centers
  • Case study

MINOR

Students usually declare a minor from outside NBS in the third year of study. At the time of declaration, students can choose from any minor offered. A minor requires a set of required courses for a minimum of 24 credits. Examples of related interdisciplinary minor options available to students include the following:

 

  • Cognitive Science
  • Future Studies and Strategic Foresight
  • Intellectual Property Law

HOW TO APPLY, please see